About Us

Providing precision medicine business intelligence and news exclusively for C-Suite and other leaders within hospitals, health systems, and medical groups

About The Precision Medicine Institute

The Precision Medicine Institute provides news and business information tailored to hospital and health system executives, administrators, and other leaders. Designed to help healthcare executives better understand the trends in precision medicine, the Precision Medicine Institute does not focus on clinical or scientific content but rather on helping organizations with the strategic challenges of operations, organization, reimbursement, regulation, regulatory compliance, and much more. We will add more features to the program as we continue to further develop the mission, and much of our initial content will be developed in partnership with early adopters of hospital precision medicine programs.  

Our Team

Robert Michel

Robert L. Michel, President, CEO, Editor-in-Chief

Robert Michel is President of The Dark Intelligence Group, Inc., Executive Producer of The Executive War College, and Editor-In-Chief of The Dark Report. He is a respected commentator, consultant, author, editor, speaker, and entrepreneur. Michel is a leading expert on the management of clinical laboratories and anatomic pathology group practices. Over the past three decades, he has provided strategic and tactical management services to a wide variety of companies, ranging from Fortune 100 firms like Procter & Gamble and Financial Corp. of America to leading laboratories ranging from Nichols Institute to hospital and health system laboratory organizations. He has a talent for spotting new business opportunities in clinical diagnostics and identifying winning strategies to pursue them.

Michel was the first to identify and describe many of the widely used management strategies in clinical laboratories and pathology practices. He has one of the best track records of predictions in laboratory management over the past decade and a half. Michel has won two SIPA Best Investigative Reporting awards and the American Journal of Clinical Pathology’s W.A.D. Anderson Award.

Michel is a member of the Clinical Laboratory Management Association (CLMA), the American Association of Clinical Chemistry (AACC), and the Specialized Information Publishers Association (SIPA).

Robert Croce, Executive Publisher & General Manager

After almost 18 years as an executive in B2B publishing, Bob Croce joined The Dark Intelligence Group in September 2018 to run daily operations and assist founder Robert Michel with a plan for future growth. Croce’s stops as a publishing company leader include health care information and training companies HCPro and Carlat Publishing, and Wellesley Information Services in the IT space. While at HCPro as Group Publisher, Croce was a part of a management team that helped that company through 10 years of super growth, leading to two private equity recapitalizations. A Boston area native and graduate of Northeastern University, Croce splits his work time between our Spicewood, TX, main office and his home office in the Boston area, where he lives with wife Maureen and their two “cheagle” puppies, Sully and Murphy.

Jim Whitehurst

Jim Whitehurst, National Sales Director

Jim Whitehurst is National Sales Director for The Dark Intelligence Group. He brings over 25 years of experience in the laboratory industry, selling highly complex laboratory, revenue cycle, document imaging, web portal, and connectivity solutions to both commercial and outreach laboratory marketplaces. Prior to TDIG Whitehurst was the Director of Sales at tevixMD and was responsible for all sales, marketing, and business development activities. Before tevixMD he was Vice President of Sales at ASPYRA LLC, where he was responsible for all sales and new business development activities. Prior to ASPYRA, Whitehurst was VP of Sales for Halfpenny Technologies selling connectivity, web portal, and mobile reporting solutions for laboratory service providers.

Liz Carey, Managing Editor

Liz Carey joined The Dark Intelligence Group in February 2019. She is responsible for developing content and new products in several areas, including special reports, white papers and webinars. Liz previously served as Senior Editor of HomeCare Magazine, which is part of Cahaba Media Group in Birmingham, AL, and she previously spent 13 years with Oakstone Publishing. Liz has more than 15 years of experience in developing and managing editorial and creative programs for B2B digital and print publications, in addition to a range of educational products and tools. She is a former newspaper reporter and editor and is a graduate of the University of South Alabama with a BA in English and Communication. Liz is based in Birmingham, AL.
MicrosoftTeams-image (1)
Benjamin Caleb Williams Headshot (002)

Benjamin “Caleb” Williams, RN, CEN, TCRN, Editor

Caleb is an expert registered nurse and an experienced medical writer. His academic background includes studying nursing at the State University of New York and biology and neuroscience at the University of Pennsylvania. With multiple advanced certifications in emergency, pediatric, and trauma nursing, Caleb’s clinical experience includes supervisory roles within both ICU and ER settings. Caleb is a prolific medical writer, having written thousands of medical articles and papers covering a wide variety of healthcare topics. His writing experience includes creating content for dozens of entities, ranging from startups to Fortune 1000 companies. Caleb grew up in New Zealand, but emigrated to the United States in 2008. He has settled in Boise, ID, with his wife Hannah and his two young daughters, Rose and Hope.